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Exploring Marketing Strategies

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Understanding the AAARRR and STDC Marketing Frameworks: Scope and Applications

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Competitive and Market Analysis

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Defining a Business Unit: Web and App Product Unit Economics

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Case Studies on Calculating Unit Economics

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An Overview of Effective Web Conversion Funnels

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Mobile Application Funnels: Custom Product Pages and Web-to-App Strategies

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Implementing Seasonal Campaigns

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The Influence of Monetization Models on Media Buying Strategies

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Leveraging Product Insights for Enhanced Advertising Efforts

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Initiating and Managing Ad Campaigns: Optimization Tactics, GEOs distribution, Dynamic Language Optimization, Bidding Strategies, and Advantage+ Solutions

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Scaling Ad Campaigns Effectively Without Compromising Performance

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Engaging Target Audiences: Evaluating Lookalike Audiences and Developing Interest Maps

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Remarketing Techniques and Strategies

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Case Study Analyses from Mobile Gaming, Dating, and E-Commerce Sectors

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Streamlining Workflow: Tips and Tricks for Using Facebook Ads Manager

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The Strategic Importance of TikTok in Every Business's Marketing Mix

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Structuring and Targeting Ad Campaigns on TikTok

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Tactics for Effective Scaling on the Platform

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Media Buying Hacks Specific to TikTok

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Developing High-Converting Creatives for TikTok Audiences

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Methods for Systematic Creative Testing

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Fostering Creative Thinking and Ideation

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Elements Influencing Creativity

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Techniques for Cultivating Creative Thinking

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Phases in the Realization of a Creative Concept

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Creative Techniques and Tools for Idea Generation

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Fundamentals of Effective Brainstorming

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Key Elements of Static and Video Creative Assets